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Ceri Ritchie


I am a strategic thinker with over 30 years’ management and marketing experience in the UK food & agricultural sector, and lead SAC Consulting’s Food & Drink team.  Prior to joining SRUC I held a senior buying position in the CWS which involved developing and managing multi-million pound product ranges for this national UK multiple retailer.  

Since moving to Scotland I have become involved in a number of industry-wide roles and am also a Skills Ambassador for the Food and Drink Federation Scotland and a STEMNET Ambassador.  I am a skilled project manager and manage high value multi-faceted projects.  My main consultancy responsibilities are providing expert advice, training and support to Scotland’s food and drink sector.  My consultancy projects have ranged from regional economic strategies and major Scotland-wide initiatives, to strategic and operational one-to-one business and marketing advice.  Within SRUC I am involved in the strategic development of Food & Drink across SRUC and also Key Account Management.

Areas of expertise

  • Food & Drink Supply Chain;
  • Project Management;
  • Business & Marketing Strategy & Development;
  • Management & Leadership;
  • Market Research & Planning

Contact Details 

Sector Manager

Telephone: 01224 711049


SAC Consulting Craibstone

Address: Ferguson Building, Craibstone Estate, Bucksburn, Aberdeen, AB21 9YA

Telephone: 01224 711 049