New report calls for tailored support to help Scotland’s rural creative industries thrive
Creative businesses in Scotland’s rural and island communities need more tailored support to unlock their full potential, according to new research led by SRUC.
The research highlights the resilience of the sector in responding to Brexit, the COVID-19 pandemic and rising costs, while identifying the targeted investment needed to support future growth.
The study, carried out as part of the Scottish Government funded Novel Insights on Scotland’s Rural and Island Economies (NISRIE) project, gathered evidence from businesses across Scotland’s creative industries to better understand the challenges and opportunities facing the sector.
The research found that although many businesses have adapted well to recent economic and social change, rising costs continue to place significant pressure on those operating in rural and island areas. Travel, accommodation, insurance and software costs were identified as some of the biggest challenges, with businesses in island communities often facing highest costs.
Researchers also found that the effects of Brexit and the pandemic have differed across creative industries. Music and performing arts organisations, which rely on international touring, have faced increased costs and extra paperwork when working overseas. By contrast, businesses in sectors such as digital design, architecture and film editing have been able to embrace working remotely and access clients across the UK and internationally.
Professor Steven Thomson, Senior Agricultural Economist at SRUC and lead author of the report, said: “Our research shows that rural and island creative businesses are adaptable and resilient, but they also face challenges that are unique to their location. Better digital connectivity, funding that reflects rural realities and targeted business support will be key to helping these businesses continue to grow and contribute to their communities.”
The study also highlights the opportunities created by digital technology and hybrid working, making it easier for creative professionals to build successful businesses while living and working in rural and island communities.
However, businesses said they still face barriers including unreliable broadband connectivity, difficulties accessing funding, challenges competing for public sector contracts, and planning and regulatory hurdles.
The report recommends a more place-based approach to supporting Scotland’s rural creative industries, including investment in digital infrastructure, funding models that reflect the higher costs of operating in rural and island locations, and better coordination between business support services.
The research was led by Professor Steven Thomson alongside researchers Dr Jane Atterton and Jenny McMillan.
This Novel Insights on Scotland’s Rural and Island Economies (NISRIE) project is funded within the Rural Futures Theme of the Scottish Government's 2022-27 Strategic Research Programme on Environment, Natural Resources and Agriculture.
Posted by SRUC on 28/10/2026
