Zoe Meldrum

PhD Student
Land Economy, Environment & Society

Behavioural Change & Innovation

Research interests 

I hold an MSc in Environmental Protection and Management (distinction) from the University of Edinburgh and was awarded the prize for best overall contribution to the course in 2015. My dissertation assessed the motivations and preferred methods in which farmers make changes to their land management techniques; identifying farmer typologies and contrasting the behaviour of those within, and outwith, an Nitrate Vulnerable Zone. I also hold a BSc 2:1 (Hons) in Geology and Physical Geography from the University of Edinburgh, attained in 2013. 

I have approximately 5 years work experience within the food & drink industry, with roles ranging from a GIS Caseworker within the Rural Payments and Inspections Directorate to a Graduate Trainee within the NFU. These roles have given me a good grounding in food and rural policy within Scotland and the UK.

Before returning to post-graduate study, I worked as an Industry Development Officer within Scotland Food & Drink. Primarily, I worked on the delivery of Ambition 2030, Scotland’s food and drink industry’s strategy for growth, alongside developing sub-sector strategies; including Scotland’s first fruit, vegetable & potato strategy: Planting the Seeds of Growth. This role provided a unique insight into the inner workings of the Scottish food and drink industry and the steps being made to growth the value of the industry.

My main research interests include:

  • Supply chain efficiency and equitability
  • Industry engagement and knowledge transfer (and subsequent impact in industry)
  • Resource efficiency
  • Land use and rural policy

Selected research projects

  • Innovation and Collaboration to Mitigate Food Waste in the Fruit & Vegetable Supply Chain

It is well understood that there is a need to assess and reduce food waste along the supply chain; from primary/ secondary production and processing/ retail to consumption. This project will develop an economic modelling framework to assess innovation transfer and collaboration to mitigate food waste in the fruit and vegetable supply chain.

This is a joint research project between SRUC, University of Edinburgh, Wageningen University and James Hutton Institute.

PhD supervisor

  • Dr Luiza Toma (SRUC)
  • Dr Raluca Bunduchi (University of Edinburgh)
  • Dr Hilke Bos-Brouwers (Wageningen University)
  • Professor Derek Stewart (James Hutton Institute)

Zoe Meldrum

PhD Student

Address: Land Economy, Environment & Society, Scotland's Rural College (SRUC), Peter Wilson Building, Kings Buildings, West Mains Road Edinburgh EH9 3JG

Telephone: 0131 535 4098

E-mail: zoe.meldrum@sruc.ac.uk