SRUC’s Premium Cattle Health Scheme Brews up New Business

Published Wednesday, 20th February 2013 in SAC Consulting news

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A brewery at Blanford Forum in Dorset was one of the venues chosen on a recent series of meetings organised to raise awareness of SRUC’s Premium Cattle Health Scheme.

However Health Schemes Manager Ian Pritchard and George Caldow, Veterinary Centre Manager at St Boswells stayed sober on their busy winter tour of various locations in across England and Wales.

Over the last three years promotion of PCHS through meetings south of the Border has resulted in business growth. The most recent tour took in the South West, West Midlands and North West of England as well as North Wales. The programme involves separate meetings for vets with farmer meetings held on member’s  farms and in local inns.

The strategy is working and will be continued. However Ian Pritchard makes clear that PCHS is always keen to take part in meetings and support requests from Scotland.

Meanwhile Ian Pritchard, has been much sought after as a judge. The Thainstone based member of SAC Consulting was asked by British Charolais Cattle Society and Hybu Cig Cymru (HCC – the Welsh levy body) to judge the Welsh Commercial Herd of the Year Competition. This involved visiting Welsh farms and judging herds for criteria including the quality of stock, health, marketing, use of genetics, performance data and plans for the future.

Following that judged the Shorthorn Herd of the Year for Shorthorn Cattle Society and W Morrison Supermarkets. This included herds in England, Scotland and Northern Ireland with the eventual winner chosen being from County Antrim.

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