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Thousands log in for a digital Arable Scotland

Published Friday, 10th July 2020 in About SRUC news

The virtual Arable Scotland event drew an audience from all over the world
The virtual Arable Scotland event drew an audience from all over the world

The 2020 edition of Arable Scotland – Scotland’s newest field event focussing on arable crops – took place online on 2 July with huge success.

Hundreds of e-delegates visited the event’s Virtual Field Map on the day, and many more have caught up with the event’s webinars and online content.

SRUC is an event partner alongside the James Hutton Institute and AHDB.

In the week since it opened, Arable Scotland 2020’s Virtual Field Map has registered almost a thousand visitors from countries including the UK, US, New Zealand, India, France, Germany, Ireland, Netherlands, Estonia, Romania, Spain, Ukraine, Belgium, Canada, Colombia, Mexico, Norway, and Poland.

The event’s page on The Farming Forum was also very successful: thousands of forum users visited posts related to alternative crops & markets and plant health, as well as Hutchinsons’ Omnia Terra Map. Dozens of virtual delegates actively took part in the webinars and Arable Conversation sessions, which featured lively discussion and participation. The content remains freely available for consultation – click here to visit Arable Scotland’s 2020 Virtual Field Map.

Professor Fiona Burnett of SRUC, co-chair of the event, said: “This was only the second Arable Scotland, so it was ambitious to suddenly deliver this in a completely different way – it’s a huge credit to event partners SRUC, James Hutton Institute and AHDB with sponsors Hutchinsons, the Farm Advisory Service (FAS), SEFARI, Scottish Society for Crop Research and The Scottish Farmer for their massive inputs.

“It was a pleasure to work with this group of committed partners who were determined to deliver for the Arable Scotland audience in these difficult times. We’ve learnt a lot along the way – some people embrace and enjoy online delivery and it gave the event far greater geographic reach, global in fact, but not all of our audience find digital delivery easy to access or comfortable to engage with.

“Next year we are planning a welcome return to a field event, provisionally on 1 July 2021, but we hope to retain an element of virtual delivery – ie: the best of both worlds!”

To find out more, visit the Virtual Field Map.

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