Future of golf to the fore

Published Thursday, 13th September 2018 in Golf news

Future of golf to the fore
The event will look to the future of golf management

Scotland’s Rural College is coming to the “Home of Golf” to bring together its expertise in the rural and land-based sector with the latest innovations in golf management.

Former SRUC Golf Management students, who are now managing top-ranked clubs around the world, will be joined in St Andrews by guest speakers, a panel of experts, as well as SRUC’s current Golf Management students, to explore current directions in redesign aimed at improving the participation, enjoyment and profitability of the game.

Looking to the Future: Redesigning for a Sustainable Golf Management Sector, will be held at the Old Course Hotel on Friday 28 September, the same day as the 2018 Ryder Cup tees off in Paris.

Guest speakers will include Stuart McColm, General Manager at Castle Stuart Golf Links, and Scott Macpherson, from Scott Macpherson Golf Design, while John Aherne from Golfgraffix will showcase how new technology can improve communications in project management.

Event organiser Ian Butcher, Golf Management Lecturer at SRUC’s Elmwood campus in Cupar, said: “Our vision is to draw upon fields of SRUC’s expertise across the rural sector, giving delegates unique and specialised insight into land-based developments and technologies that can be applied to their own businesses.

“It’s fantastic that we can hold the event in in this ancient and inspiring location at the Old Course Hotel, as we get this great group together to look at modern challenges and innovations for the golf industry. The fact that it is being held on the weekend of the Ryder Cup will only add to the excitement of our alumni coming together again.”

The event, which takes place from 8.30am to midday, is sponsored by Double A and John Deere. Double A is already a proud supporter of SRUC’s Golf Management, Greenkeeping and Professional Golf programmes at Elmwood.

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