Tom Maxwell

Published Wednesday, 6th June 2018 in Staff news

Tom maxwell profile

Job title: Senior Communications Officer. Location: Edinburgh campus.

What does your role at SRUC involve?

My main role involves promoting the wide-ranging work of SRUC through the media. This includes writing and issuing press releases, pitching stories and dealing with journalists’ enquiries.

I work with people and teams across education, research and consulting to find the best stories and make sure the world knows what we’re up to.

Why is your role important to SRUC?

It’s hugely important for SRUC to have a consistently high profile in the media, not only in terms of trade press, such as farming magazines, but also on mainstream platforms, such as the BBC website. 

What have you enjoyed most about working at SRUC?

Barely a day goes by that I’m not amazed at the scale of the organisation and the range of things we’re involved in. It’s a fascinating place to work and – cliché alert – no two days are ever the same.

What have been your highlights of working at SRUC?

One of the most memorable days was helping to facilitate Countryfile’s visit to our research farm at Easter Howgate. They were there to film GreenCow in the morning and then Pig Safe in the afternoon. However, due to Professor Richard Dewhurst’s flight from Paris the night before being cancelled, I had to rejig the filming order so that they would film Pig Safe and interview Emma Baxter in the morning.

It couldn’t have worked out better, as a sow started farrowing first thing, allowing Countryfile to capture some of the most remarkable footage in the programme’s history.

What’s on your schedule for the next six months?

The Royal Highland Show!

What do you enjoy doing when you aren’t at work?

Having a two-year-old daughter keeps me busy but I enjoy running and, of course, writing. I’ve written two books on one of my favourite subjects – football – and I’ve just completed the first draft of a novel, which I’ve co-written with crime author Tony Black.


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