Unlocking the digital potential of rural areas

Rural England CIC and Scotland’s Rural College (SRUC) has been undertaking a research project, supported by Amazon, to explore the economic potential where businesses in rural areas take-up digital opportunities arising from broadband, mobile and other networks. 

This project has taken an independent look at businesses’ use of digital connectivity, including how they use it, what benefits arise, what barriers they face and what future potential they see, especially if barriers can be overcome.

This is an important topic for the future of the rural economy and its varied businesses.  The e-economy is driving business efficiency, productivity and competitiveness, and is changing the way some go about their business.

The final report from the project has just been completed and is available to download here.

More information on the project is available via the Rural England website here

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