Agri-food businesses do not operate in isolation. An essential part of their
activities is to connect with others: above all suppliers and customers, but
also employees, investors and financial analysts, competitors and public-sector
organisations. Building effective relationships and communicating professionally
with others can be the key to business success in agri-food chains.
This briefing reports the results from the European Commission and Scottish
Government co-financed project, FOODCOMM, which examined the key factors
influencing economic relationships and communication in agri-food chains.
analysis was based on data generated by a survey conducted between November 2006
and April 2007. The resulting database contains information on business
relationships and business-to-business communication from 1,442 farmers, food
processors and retailers in two commodity sectors (meat and cereals) in six
different EU countries (Germany, United Kingdom, Ireland, Finland, Spain,
Download the Research Briefing
Business Relationships and Communication in Agri-Food Chains