Glen Urr Farmhouse Ice cream is made with the milk and cream produced by the Davidson family from their own award winning herd of Ayrshire cows at Halmyre Farm, Haugh of Urr, Castle Douglas.
Jane Davidson participated in the Added Value Programme when the family were at the planning stages of their ice cream business. The reason for creating the ice cream business was to increase the financial return from the milk produced on the farms and to develop a product range that would increase revenue through adding value.
Jane’s main reason for initially attending the programme was to gain a better understanding of marketing food products and product branding. By Jane’s own admission the Added Value Programme proved to be a real eye opener and as a result of participating on the programme she completely revised her business objectives.
The programme provided Jane ‘with the ability to market ice cream more successfully while at the same time have the confidence to engage with potential customers.’
The programme also taught Jane that ‘market research was an on-going process and the knowledge gained during the pricing exercises has subsequently proved invaluable.’
Glen Urr regularly attends Farmers’ Markets in Dumfries & Galloway and Agricultural shows throughout the South of Scotland and the addition of a traditional ice cream cart has proved a popular attraction at weddings. Production continues to take place on the family farm but in 2010 the family took over the Toffee Shop in near-by Castle Douglas where the full range of ice creams and sorbets are on display. Jane believes the Added Value Programme was of great assistance as Glen Urr entered new markets which in turn have increased turnover and profitability of the farm business.
Glen Urr pride themselves on using 100% natural ingredients and no artificial colourings or preservatives used in the production of either the ice creams or sorbets. 2011 will see the ice cream undergoing a transformation through re-branding and Jane will continue to seek additional retail and foodservice customers to the Glen Urr portfolio.
The Programme helped Glen Urr develop an ethos which focused on health and provenance – two of the key themes of the National Food and Drink strategy. In doing so, Glen Urr is recognised as an exemplar within Scotland Food and Drink.
The family continue to make a wide range of ice cream and fruit sorbets which are made from fresh fruit when available. The sorbet range is now proving extremely popular with those who may suffer from lacto intolerance but enjoy the experience of an ice cream.
It is anticipated that with the new packaging and design launch in April 2011 Glen Urr Farmhouse ice cream will
become a regular fixture in retail outlets and at events throughout Dumfries & Galloway for many years to come.
- Develop skills to enter new products and markets
- New added value products through networking and collaboration